How Do You Reanimate a Faded Brand?

As the chef in the hit Disney series, Jeremy Allen White always wears T-shirts from a traditional brand that manufactures its products from organic cotton on ancient machines in Swabia. Behind Merz b. Schwanen is a Berlin designer couple who discovered and revived the forgotten brand in 2010 - and have been in high demand ever since “The Bear”.

It's an incredible success story that Merz b. Schwanen has achieved in recent years. In this podcast episode, Gitta and Peter Plotnicki, the designer couple behind the brand revival, tell the story of their brand. The brand is now available in 350 stores around the world, has its own boutiques in New York and Berlin, continues to grow - and remains true to its sustainable mission despite all of this.