Merz b. Schwanen

20. That is the number of white t-shirts I own in my closet. All meticulously identical: heavy-weight cotton, regular cut and tubular. An obsession born after having watched “American Psycho” where the protagonist, Patrick Bateman, has one of the tidiest closets I’ve ever seen

The white tee is the corner-stone of a man's wardrobe. One can wear it all year-round, maybe it be plainly or under a sweater, the combinations are infinite. The search of a "perfect white t-shirt" is a challenging quest, one we have embarked on.

We were looking for tubular t-shirts - with no side seems - made in Europe. The German brand Merz b. Schwanen has stepped up and accepted this challenge, a brand known for its undeniable quality since 1911.